Welcome to adeven.com
In Berlin on 15 May and interested in mobile? adeven are proud sponsors of Berlin’s first Heros of Mobile and Swedish Beers event to be held at Betahaus in Kreuzberg.
It will be an afternoon of mobile discussion followed by the infamous Swedish Beers party organized by Helen Keegan. Nothing formal, nothing flashy, just turn up and mingle with the best.
With Apple’s crackdown on developers using unique identity code (UDID) technology for tracking taking effect on 1 May, there has been industry concern that not enough mobile users are up to date with their operating system. Users must be on iOS6 for advertisers to be able to use IDFA for tracking in app activity.
We’ve shown this to be a moot point with over 93 percent already on iOS6, leaving no excuse for privacy invasive UDID download tracking technology to be used.
Surrounded by top developers, adeven’s CTO and co-founder, Paul H. Müller shared his app marketing tips at Deutsche Telekom’s TopApps Developer Night held in Berlin last night.
Paul emphasised that for app marketing: “The first day is your best shot. Don’t screw it up.”
Join us today in celebrating adeven’s first birthday. In just one year adeven has grown into a robust mobile marketing analytics company with offices in Berlin and London.
We’re proud to say we’re moving ahead in leaps and bounds. adjust.io has become an essential business intelligence tool for app marketers, providing download tracking and post install KPIs to help marketers identify their best source for their most valuable users and turn data into revenue.
The German mobile advertising industry lead by BVDW (Bundesverband Digitale Wirtschaft e.V.) is striding forward with the formation of the new Unit Mobile Ads & Technology.
This committee is headed by Gregor Fellner, Millennial Media GmbH’s Country Manager DACH and deputised by our very own Christian Henschel, CEO of adeven.
Our adjust.io SDK is now integrated with Facebook mobile app install ads. This means that app marketers can measure and compare all key mobile marketing sources on iOS and Android with one open source SDK.
The adjust.io analyzer matches any URL-based advertising source such as in-app ads, Adwords, enewsletters, or even QR codes to app installs in the iOS, Android, Windows Phone and Windows Store environment. Facebook mobile app install ads, the most popular non-URL based source, has now been added.
adeven successfully met the stringent German privacy laws to become the first app download tracking company verified for ePrivacy compliance by a third party.
User privacy is a hot topic with the new EU online requirements for cookie and tracking opt-out and data safety regulations. In combination with the new regulations and intensifying focus on web-based privacy, attention has recently shifted to the most rapidly emerging field of in-app advertising - analytics and ad verification.
Luckily our developers at adeven insisted we bring 20 cases of Club-Mate to m-days in Frankfurt to keep event goers alert over the two day industry trade fair.
adeven’s Christian Henschel took to the auditorium stage to highlight the differences between online and mobile advertising. He was joined by YOC’s new CEO, Dirk Freytag in demanding increased industry transparency. Check out our pics…
We love stats and new apps - our stats experts have predicted there will be over 435 thousand new App Store apps by the end of this year (major tech changes and natural disasters aside). That is a lot of apps, almost doubling the entire App Store in one year!
adeven is a finalist in the Best Advertising or Marketing Tech Startup category at the prestigious Europas European tech awards to be held in Berlin on 22 January 2013.
Founded in April 2012, adeven has rapidly become one of the leading mobile ad analytics and verification companies, with offices already established in Berlin and London.
